Star Wars × Corkcicle
2020-2022
Product Design
Campaign Development
Team
Product
Brett Weiner - Product Director
Greg Perkins - Design Lead
Meredith Hollandsworth - Product Manager
Brian Boesch - Graphic Designer
Marketing
Dylon York - Creative Director/Photographer/Editor
Greg Perkins - Creative & Art Director/Photographer/Designer
Garett Beard - Digital & Motion Designer
Morgan Jenkins - Copywriter
Garett Lamb - Web Developer
PRODUCT DESIGN STRATEGY
If You Know, You Know
The main design goal was to do as much talking as possible with the fewest elements possible. By simply using materials, colors, and special finishes, the details that relate to each character come to life in a balancing act of the abstract with the concrete.
We wanted someone to appreciate the design and subtlety whether they were a big Star Wars fan or not—if they were, they had a great design story to share with their friends and family.
2020
Initial Designs
2021
New Characters & Silhouette Extensions
The Mandalorian
Grogu
Death Star
Kylo Ren
BB-8
2022
New Characters
Obvious, Not Overt
We wanted to tell the timeless story of good vs. evil, dark vs light, the evil Empire vs the hopeful Rebellion. By utilizing one or two iconic designs or environments known from the Star Wars canon and mixing multiple character pairings, it became obvious which character these designs represented.
MARKETING CAMPAIGN STRATEGY
The Empire
THE DARK SIDE
The Rebellion
THE LIGHT SIDE
