Greg Perkins
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Backpack Drive

 

Backpack Drive

Backpack Drive is a yearly campaign to collect backpacks filled with school supplies to give to children who can't afford them so they start the school year empowered and ready to learn. 

Scope:    Identity    |    PRINT    |    Video

 
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A fun and lively campaign was created for promotional needs and how-to guides. Die cut prints were given out for gathering all the needed supplies.

 
 
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Many backpacks have been distributed throughout the years and the 2017 goal of 500 was far surpassed so a video was created to carry on the momentum and announce the final collection number.

 
 
 
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