Backpack Drive is a yearly campaign to collect backpacks filled with school supplies to give to children who can't afford them so they start the school year empowered and ready to learn.
Scope: Identity | PRINT | Video
A fun and lively campaign was created for promotional needs and how-to guides. Die cut prints were given out for gathering all the needed supplies.
Many backpacks have been distributed throughout the years and the 2017 goal of 500 was far surpassed so a video was created to carry on the momentum and announce the final collection number.