• Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis pulvinar nec mauris sit amet suscipit. Suspendisse tincidunt dolor quis turpis lacinia, eget rhoncus ante lacinia. Sed mollis ligula eu tincidunt tincidunt. Integer nec finibus ipsum. Nulla pharetra purus id augue auctor, ut hendrerit sapien pulvinar. Fusce commodo aliquet sem, in tempor nunc convallis id. Curabitur a ligula nec mi ornare imperdiet. Nunc quis massa egestas, pretium velit et, rhoncus sapien. Nullam consequat, leo eget viverra eleifend, arcu orci tincidunt augue, sed condimentum mauris purus non magna. Proin scelerisque mauris fringilla, elementum diam in, iaculis risus. Quisque in maximus metus. Etiam at felis ultrices, lobortis dolor sed, sodales massa. Integer mattis eros vitae nunc luctus interdum.

    Team

    Product
    Brett Weiner - Product Director
    Greg Perkins - Design Lead
    Meredith Hollandsworth - Product Manager
    Brian Boesch - Graphic Designer

    Marketing
    Dylon York - Creative Director/Photographer/Editor
    Greg Perkins - Creative & Art Director/Photographer/Designer
    Garett Beard - Digital & Motion Designer
    Morgan Jenkins - Copywriter
    Garett Lamb - Web Developer

PRODUCT DESIGN STRATEGY

If You Know, You Know

The main design goal was to do as much talking as possible with the fewest elements possible. By simply using materials, colors, and special finishes, the details that relate to each character come to life in a balancing act of the abstract with the concrete.

We wanted someone to appreciate the design and subtlety whether they were a big Star Wars fan or not—if they were, they had a great design story to share with their friends and family.

SW_CRK_Canteen_06_Darth Vader-80.jpg
SW_CRK_Canteen_05_Stormtrooper-80.jpg
SW_CRK_Canteen_04_Boba Fett-80.jpg
SW_CRK_Canteen_03_Luke Skywalker-80.jpg
SW_CRK_Canteen_02_C-3po-80.jpg
SW_CRK_Canteen_01_R2-D2-80.jpg

MARKETING CAMPAIGN STRATEGY

Obvious, Not Overt

We wanted to tell the timeless story of good vs. evil, dark vs light, the evil Empire vs the hopeful Rebellion. By utilizing one or two iconic designs or environments known from the Star Wars canon and mixing multiple character pairings, it became obvious which character these designs represented.

  • Description text Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis pulvinar nec mauris sit amet suscipit. Suspendisse tincidunt dolor quis turpis lacinia, eget rhoncus ante lacinia. Sed mollis ligula eu tincidunt tincidunt. Integer nec finibus ipsum. Nulla pharetra purus id augue auctor, ut hendrerit sapien pulvinar. Fusce commodo aliquet sem, in tempor nunc convallis id. Curabitur a ligula nec mi ornare imperdiet. Nunc quis massa egestas, pretium velit et, rhoncus sapien. Nullam consequat, leo eget viverra eleifend, arcu orci tincidunt augue, sed condimentum mauris purus non magna. Proin scelerisque mauris fringilla, elementum diam in, iaculis risus. Quisque in maximus metus. Etiam at felis ultrices, lobortis dolor sed, sodales massa. Integer mattis eros vitae nunc luctus interdum.

    Team

    Product
    Brett Weiner - Product Director
    Greg Perkins - Design Lead
    Meredith Hollandsworth - Product Manager
    Brian Boesch - Graphic Designer

    Marketing
    Dylon York - Creative Director/Photographer/Editor
    Greg Perkins - Creative & Art Director/Photographer/Designer
    Garett Beard - Digital & Motion Designer
    Morgan Jenkins - Copywriter
    Garett Lamb - Web Developergoes here

The Empire

THE DARK SIDE

Empire_Ad_square_01_AdobeCreativeCloudExpress.gif
StarWars_Launch_Empire_email_FINAL.jpg
Star Wars x Corkcicle Teaser_02-high.gif

The Rebellion

THE LIGHT SIDE
CRK_STARWARS_2020-1.jpg
CRK_STARWARS_2020-9.jpg
Rebellion_Ad_square_01.gif
CRK_STARWARS_2020-10.jpg
CRK_STARWARS_2020-7.jpg
LukeSkywalker_RebelPilot_1.jpg
Corkcicle_StarWars_Han_Chewie-6.jpg
Corkcicle_StarWars_Han_Chewie-3.jpg
Corkcicle_StarWars_Han_Chewie-11.jpg
BobaFett_IG_3.jpg
BobaFett_IG_6.jpeg
BobaFett_IG_2.jpg

Star Wars × Corkcicle

2020-2022

Product Design
Campaign Development

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis pulvinar nec mauris sit amet suscipit. Suspendisse tincidunt dolor quis turpis lacinia, eget rhoncus ante lacinia. Sed mollis ligula eu tincidunt tincidunt. Integer nec finibus ipsum. Nulla pharetra purus id augue auctor, ut hendrerit sapien pulvinar. Fusce commodo aliquet sem, in tempor nunc convallis id. Curabitur a ligula nec mi ornare imperdiet. Nunc quis massa egestas, pretium velit et, rhoncus sapien. Nullam consequat, leo eget viverra eleifend, arcu orci tincidunt augue, sed condimentum mauris purus non magna. Proin scelerisque mauris fringilla, elementum diam in, iaculis risus. Quisque in maximus metus. Etiam at felis ultrices, lobortis dolor sed, sodales massa. Integer mattis eros vitae nunc luctus interdum.

    Team

    Product
    Brett Weiner - Product Director
    Greg Perkins - Design Lead
    Meredith Hollandsworth - Product Manager
    Brian Boesch - Graphic Designer

    Marketing
    Dylon York - Creative Director/Photographer/Editor
    Greg Perkins - Creative & Art Director/Photographer/Designer
    Garett Beard - Digital & Motion Designer
    Morgan Jenkins - Copywriter
    Garett Lamb - Web Developer

Team

Product
Brett Weiner - Product Director
Greg Perkins - Design Lead
Meredith Hollandsworth - Product Manager
Brian Boesch - Graphic Designer

Marketing
Dylon York - Creative Director/Photographer/Editor
Greg Perkins - Creative & Art Director/Photographer/Designer
Garett Beard - Digital & Motion Designer
Morgan Jenkins - Copywriter
Garett Lamb - Web Developer